IS YOUR COMPANY RELEVANT?
Summary: About Relevance
If your tech business is not considered relevant you’re not seen, you're not heard. Potential buyers pay less attention if at all.
When your organization is perceived not relevant, how can you possibly win new business over companies that are identified as relevant?
Possessing relevance piques interest, grabs attention, and motivates industry executives to find out more. It helps your brand get discovered. It secures traction and mindshare for you.
This is where TechSposure public relations can help.
We strategically build an associative program for you to strengthen your relevance, trust and confidence. Here's how we do it.
Relevance Grader: Take the Corporate Relevance Test
Is your company relevant? Take a look at these assessment questions and see if your company is truly relevant in the industry.
Many small and medium-sized tech organizations with outstanding products, services and solutions are ready to emerge in the marketplace but need professional representation to help them become relevant.
Sales, marketing and a website are helpful but they're really in need of third-party endorsements, stronger industry awareness, and greater reach in the public marketplace.
This is where TechSposure comes in. We can help your company with the following:
> Develop & communicate your message
> Strengthen interest, demand & inbound
> Reach out to buyer audiences
> Build relationships with stakeholders
> Add inbound to outbound PR efforts
> Becoming relevant!
If you're a tech startup we can get you going on the path to being relevant. Startups have several tasks when forming and launching. PR is one of those tasks.
TechSposure execs have launched several young companies and their products and we understand the startup process. We'll get you up-to-speed ASAP by launching an entire PR program that will resonate with buyers, press, analysts, venture capitalists, employees, customers, partners, and other targets and stakeholders.
We'll Help You Stand Out from the Crowd By:
1. Defining your buyer/business
2. Differentiating your message/position
3. Deploying relevance strategies
4. Dominating your market/competition
Various established companies over the years have come to us and said they were referred by someone in the industry and that they needed a change in communication strategy or their PR program to take their company to the next level.
TechSposure has a proven track record of helping companies looking to transform their market exposure, and can almost certainly improve results and reduce costs.
We can provide a complete program, work with internal staff to augment efforts, or provide individual offerings such as tech PR, digital PR, media relations, analyst relations, content marketing, blogging, or social media.