That's the Way it is

November 30, 2010

With the 24 hour news cycle, news is instant, rapid, and easy to grab. Americans are getting their news from multiple channels, on various platforms, from various devices. The landscape for news consumptiion , gathering, and reading is changing. Given this dynamic, the Pew Internet & American Life Project and the Project for Excellence in Journalism did a survey to try and determine when and where Americans were getting their news and information. Below are key data points regarding their study.

 

 OVERVIEW

  • 92% of Americans use multiple platforms to get news on a typical day

  • 46% of Americans say they get news from 4-6 media platforms

  • 7% get their news from a single media platform

  • 59% get news from a combination of online and offline sources

 MOBILE

  • 80% of American adults have cell phones, and 33% of them access news from their cells—that equates to 26% of all Americans getting their news from cell phones. 

CUSTOMIZED

  • 28% of internet users have customized their home page to include news from sources and on topics that interest them.

 CREATION

  • 37% of internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter.

 SHARING

  • 80% of people who get their news from online, share the news links in email; many others post news stories, highlight news in their tweets or re-tweet, and discuss online.

  • News gathering is changing due to social networking technology and personal devices and mobile computing

QUANTITY

  • 57% of online news consumers say they visit 2-5 websites for their news.

  • 21% regularly rely on just one site.

  • 65% say they do not have one favorite site

 SOCIAL

  • 72% of American news consumers say they follow the news because they enjoy talking with others (water cooler)

  • 69% say keeping up with the news is a social or civic obligation.

  • 50% of Americans say they rely to some degree on people telling them the news.

  • 75% of online news consumers say they get news forwarded through email or posts on social networking sites

  • 52% say they share links to news with others via those means.

  • 51% of social networking sites users who are also online news consumers say that on a typical day they get news items from people they follow.

  • Another 23% of this group follow news organizations or individual journalists on social networking sites.

PARTICIPATION

  • 37% of Internet users have participated in creating, commenting, or distributing news by use of social media channels; specifically, commenting on a story, posting a link, tagging content, creating their own news or feature, or Tweeting about the news

As you can see, the Internet and technology has changed the way Americans view their news. These statistics were taken exclusively from the Pew Internet study. To read the study in its entirety, visithttp://www.pewinternet.org/Reports/2010/Online-News.aspx?r=1

 

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