HELPING A COMPANY LAUNCH FROM EUROPE HQ TO U.S. THROUGH PR AND TRADE SHOWS...
The Challenge: Blaxxun Interactive came to the U.S. to build a market presence for its German-based products. The company had applications that helped organizations with collaboration, commerce, and community. The company needed PR support to reach its numerous vertical markets and businesses throughout the U.S.
A Few Highlights Resulting From Our Efforts:
Our Campaign
Along with numerous news and feature stories that we were able to secure, we also put forth an aggressive three-pronged program: stories that showcased the Blaxxun technology, given the company had products with powerful visual effects, a niche PR focus on different vertical markets in which the company was aiming to place product, and strong support at each of the trade shows where the company was exhibiting. We attended trade shows on their behalf and lined up several hundred press interviews.
Return on Investment
Our executives were able to place more than 100 stories for Blaxxun Interactive. Several placements were seen on local television across the country, targeted television, radio interviews, and numerous stories in different vertical publication such as retail, travel, software design, among many others. The company received numerous business calls from our work and was able to close several new sales as a result of our PR efforts.
Title: Using Technology to go to Paris
Sum: Secured lead story on NBC for its graphic technology for travel industry.
Title: Fashion Design
Sum: Secured major story on ABC News about client's new graphical fashion design software product.