TechSposure Named Public Relations Agency for Catnip Productions
TechSposure, a public relations practice specializing in helping tech companies reach, attract, and entice new buyers, today announced it...
Why PR is Important for a Tech Company
Companies generate information from within their organization. PR helps them communicate their information to the outside world. This blog p
Understanding the Diffusion of Innovations
Learn more about Diffusion of Innovations to help you better promote new products.
Communication Theories – Understanding is Essential for Effective Corporate Media Relations
Having an understanding of how communication (comm) is shaped and has developed over the years helps understand media, and the practice...
Helping to Shape the Data Management and Business Intelligence Market Space
TechSposure’s executives have played a significant role over the years helping to launch the data management and business intelligence...
How to Sell More at Tech Trade Shows
You’ve spent thousands of dollars for your next tech trade show booth. You have staff flying in and booking hotels, you’re spending on...
What Role Should PR Play in Launching a Tech Startup?
The mistake many companies make in launching a startup is to ramp up for the launch and then say, “Now it’s time for PR.” This is a...
How to Interact with Industry Bloggers
A Primer on Blogger Relations *Excerpt from Tech PR Blueprint – How any Tech SMB can become an Industry Giant A PR study a few years ago...
News Releases are Alive and Well
Stop the presses! The news release is not dead. I keep reading articles and blog posts that the press release or more appropriately named...
How to Promote Your Tech Business in a Vertical Industry
Numerous tech companies sell products, services, and solutions in vertical industries. PR should play a big role in helping to do so....
