Getting More Business Leads
Companies often ask if PR leads to more revenue. It's a fair question. And it's a question that could be asked of many disciplines such as advertising, blogging, social media, and others.
The key is to align your PR plan with your business goals. As you will see on our page titled, "How we do it," PR can play a major role in helping companies generate business and support new business efforts, and bring in new leads, which if nurtured properly, can lead to new sales and revenue.
I often ask people to think about what they thought when they read a strong, positive review about new product A, and a sour, not-so-flattering review about product B. From the get go, they're likely to lean towards the former. Now, multiply that times several media impressions that strongly recommend product A and strongly recommend staying away from product B.
Even more, if you read about product A in other media outlets, see the company CEO speak at an event, and find their social media accounts are active and upbeat, well, that's likely all the more reason to strongly consider product A.
That, in a nutshell is the power of PR, However, PR can help generate more business leads from so many ways. Again, I refer you to "How we do it."
Over time, we will address many of the ways that PR can help a business grow and get more leads. We will also include ideas related to content marketing, search engine optimization and social media. All of these are related to PR and in many cases part of a PR program.