Some tech companies do a great job developing technology, but when it comes to reaching their buying public, many are unsure how to proceed.
They often start with sales and marketing efforts. These initiatives are very important. One problem: many of these efforts can be perceived by sophisticated buyers as company bias. Selective decision makers seek out and require independent, third-party material about a company and its offerings. That's where PR comes into play.
Here's an overview of how our methodology works to help a company grow: