HELPING A PUBLIC CORPORATION GET ITS MESSAGE HEARD ACROSS THE U.S. AND IN INDIVIDUAL STATES....
The Challenge: We had to help the company get its message heard across the nation as well as in individual states that were in need for the product. Each state had different guidelines and required customized PR outreach and public affairs. We also had to stay in-sync with all corporate marketing, sales, and investor relations efforts.
A Few Highlights Resulting From Our Efforts:
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Our efforts for iSECUREtrac was a combination of PR, public affairs, analyst relations in concert with corporate investor relations team given their public status. We were able to secure a number of high-level press stories (above) as well as numerous stories in trade publications.
We leveraged the product, the technology behind the product, and the available product benefits for criminal justice. We also broke out campaigns down for individual markets (states and counties) to support outreach efforts.
"You have done an outstanding job promoting our company and product. We look forward to working with your team again this coming year." Jim Stark, President, iSECUREtrac
Title: Home Arrest
Sum: Major broadcast segment about client's new GPS system.
Title: Tracking the Criminals
Sum: Secured major news story on Fox News Television.
Title: Home Arrest
Sum: Secured major story in NYT for client's new product and solution.
Title: GPS Technology Tracking
Sum: Secured cover story for client's new product.
Title: GPS and Criminal Defense
Sum: Secured cover story for bylined story that we wrote on behalf of client.
