How to Sell More at Tech Trade Shows
You’ve spent thousands of dollars for your next tech trade show booth. You have staff flying in and booking hotels, you’re spending on marketing materials, and you need to meet and reach as many new people as possible at these events.
However, you need to know how to make the most from your trade show investment so that you can sell more of your products and services.
Sadly, too many companies lack a PR strategy when it comes to trade shows. This information will teach you specifically how to do PR at tech trade shows to secure more business.
Following is a list of initiatives that should be done as an exhibitor.
1. Audit: Survey & Gather Intelligence
2. Formulate Campaign Strategy
3. Pre-Event Exposure
4. On-Site Exposure
5. Press Lists
6. Press Meetings
7. News and Newsjacking
8. Consumer or Business Hooks
9. Customer Success Story
10. Free Giveaway
11. Leverage Social Media
12. Repurpose Content
13. Press Room
14. Work the Show Floor
15. Booth Management
16. Post-Event Strategy
This report will outline all the details you need to promote your company, executives, and products at your next trade show engagement to the fullest extent possible. Don't let an event go by without taking full advantage of what your entitled to as an exhibitor.
ABOUT THE AUTHOR
Dave Costello is the Founder and Principal of TechSposure. He is the Author of "Tech PR Blueprint: How Any Tech SMB Can Become an Industry Giant," and taught courses at Boston University College of Communication and Emerson College School of Communication.