

Understanding the Diffusion of Innovations
Learn more about Diffusion of Innovations to help you better promote new products.


How to Sell More at Tech Trade Shows
You’ve spent thousands of dollars for your next tech trade show booth. You have staff flying in and booking hotels, you’re spending on...


What Role Should PR Play in Launching a Tech Startup?
The mistake many companies make in launching a startup is to ramp up for the launch and then say, “Now it’s time for PR.” This is a...


Detailed Plan for Launching New Products
As management consultant Peter Drucker once said, “Business has only two functions—marketing and innovation.” The lifeline of any...