The Art of the Deal
Ah, the sweet art of negotiating. When I was in my MBA program at Northeastern University, I had a decision to make about finishing my...
Twelve Tips for your Next Tech Trade Show
In a previous life and as way of background, I was the corporate director of public relations for Digital Consulting Institute for many...
PR Channels
Last week, I blogged about publics that a communicator should reach out to when forming relationships. Now, let's take a look at other...
PR Execs Failing with Bloggers
A recent study by Burson-Marsteller found that a company's message is not being communicated accurately to mainstream media 45% of the...
Managing Corporate Reputations
A recent study by Harris Interactive stated that the reputation of corporate America is improving--up to a whopping 18%. This is truly...
The Future of Public Relations
I read with great interest the letter written by Harold Burson, the founding chairman of Burson-Marsteller, one of the most well-known PR...
Writing an Elevator Message
In corporate communications, it is essential to crystallize your purpose and mission in a short, succinct message that describes what...
PR and Business Lessons from the New England Patriots
The Patriots organization is led by Robert Kraft, who is widely respected for his business acumen. The Patriots, once in jeopardy of...
Putting the Public (S) Back in PR
When I first got into PR about 20 years ago, I had little experience in the profession. I remember one of the managers in the PR...
Shooting from the Hip Communications
From the outset, many thought he might be the one. And in fact, Texas Governor Rick Perry might very well become the Republican nominee...
