Blogging Primer for Tech Companies
Following is a primer that I created intended for high-tech companies with little or no background in either corporate blogging or...
Old Soldiers Never Die
I keep hearing how public relations is dead, social media is king. Often, the same people who say that PR is dead often state how PR is...
Campfire Communications
There's a lot of talk about the power of the media given the rise of social networking, online communities, and bloggers. I've often said...
Too Big for Press
My job and what I do for clients is a lot different from the PR support that helps a U.S. Senator or the President of the United States....
Evidence-Based Communications
Back in the days when I was doing a lot of direct marketing, all of our campaigns were based on research, analysis, and testing. Try...
Branching out with PR
Branch strategy is a key methodology that we have created and deployed on many occasions. We recently had a call with a potential client,...
Press Release Strategy
It is essential for companies to have their news releases appear in online news outlets and channels such as Google News. These...
Thoughts on Organizational Communications
I'm always interested in hearing different perspectives about having a dialogue with stakeholders and prospects. That is why when I saw...
That's the Way it is
With the 24 hour news cycle, news is instant, rapid, and easy to grab. Americans are getting their news from multiple channels, on...
Plan 2 Plan
For sure, we've all heard the adage, "If you fail to plan, you plan to fail." Unfortunately, if we "fail" to understand history, we're...
