With so much at stake, it's essential to choose the right person and team for your company. In PR, agencies often bring in experts to sell services only to pass off your needs to a junior staffer.
TechSposure: Senior account representation; all tech fields, any size, any vertical, any challenge.
"The winner for this year's Gold Medal Award for Excellence in Media Relations is Dave Costello and Art Sesnovich for their outstanding technology PR work."
Dave Costello, named a Top 25 PR Profile by LinkedIn, is one of the leading tech public relations professionals in the United States. He is the founder and principal of TechSposure, and has developed myriad strategies, implemented numerous successful PR plans, and provided counsel for approximately 75 companies during a 25-year career. He is the author of Tech PR Blueprint.
Previously, he was the founder and managing director of IT Media Group, Inc., an award-winning, high-tech public relations agency in Andover, Mass. At IT Media Group, Dave was involved in helping numerous tech companies bring to market emerging technologies including data warehousing, business intelligence, data mining, CRM, and many others. He was also a corporate PR director for many years, and brings a solid understanding of both corporate and agency requirements to every client engagement.
Dave was an adjunct professor at Boston University's and Emerson College's Schools of Communications for close to 10 years, where he taught public relations, communications writing, and marketing.
*Master of Science, Public Relations, Boston University, Dean's Highest Distinction
*Master of Business Administration, Marketing, Northeastern University
*Bachelor of Liberal Arts, Harvard University, cum laude
*Associate in Applied Science, Community College of the Air Force
*Paralegal Certificate, Litigation, Bentley College
Arthur Sesnovich has an extensive background in public relations for high-tech clients. Before TechSposure, he founded AGS Public Relations, a full-service PR firm focusing on high-tech. Prior to AGS, Art served as a senior executive at IT Media Group, a high-tech public relations firm. At IT Media Group he generated exposure in a variety of high-tech, business, and consumer media.
Before IT Media Group, Art served as a Senior Account Manager at Gray & Rice Public Relations, a Boston-based agency with a focus on high-tech industries.
In 1990, he established a highly successful public relations department specializing in high-tech clients for CMC Advertising & Design.
Art is also an accomplished writer, having begun his writing career as a reporter for several newspapers and national trade publications. Over the years, he has authored hundreds of case studies, white papers and story pitches for his high-tech clients, all of which have been published in a variety of trade media.
He is a graduate of the University of Massachusetts in journalism.
"Dave has provided Asynchrony with exceptional public relations support. I recommend him unconditionally," David Elfanbaum, Asynchrony.
"Art was able to quickly and cost-effectively convey the advantages of our product to our core audiences. Before we knew it, we had more leads than we could handle." Jack Saint, Co-Founder, IDFM